The quickest way to improve your customer service? Smile. That’s right. Whether in person, or on the phone (your smile “shines through” the phone line), your smile will, as they say, light up the room.
How many times have you experienced an uncaring employee, whether in person or on the phone, who seemed indifferent and wasn’t smiling? Imagine how much better you would have felt about that person and their company if they simply greeted you with a smile.
I want to provide you with one quick and powerful way to improve your customer service using the excerpt below from my book Smile: Sell More with Amazing Customer Service-The Essential 60-Minute Crash Course:
When a customer enters your business or office, greet them promptly and politely – just as you would greet a guest in your home.
1. Smile. Make it a warm, genuine, heartfelt smile.
2. Look your customer in the eye and say “Hello!” Speak in a warm, upbeat, and friendly manner.
This may sound basic, but you’d be surprised how many businesses fail to greet their customers properly.
According to Malcolm Gladwell, author of Blink, first impressions occur instantaneously or within two seconds. A simple smile and friendly “Hello” are extremely powerful and can mean the difference between a customer spending their money with you (and possibly becoming a customer for life) and walking out the door to spend it with your competition.
The Smile Study
In The New York Times bestseller Buyology, Martin Lindstrom discusses “The Smile Study”. Its bottom line? A smile from a salesperson leads to more sales.
Indifference is one of the biggest reasons people don’t return to a business.
End of book excerpt
This tip applies whether you are working a trade show, volunteering or working for a nonprofit at an event, or out in the field meeting with prospects and customers. Your friendly smile will make all the difference in the world to ensure that you always make a great impression, whether it’s the first time meeting with clients or patents, or the twentieth.
Is your business smiling?
Learn customer service skills for success in Kirt Manecke’s award-winning books Smile: Sell More with Amazing Customer Service-The Essential 60-Minute Crash Course and Smile & Succeed for Teens: Must-Know People Skills for Today’s Wired World . Learn more about Kirt on his website.