The difference people with an “always be selling” professional mentality can make in a business, including nonprofits, is astronomical. It’s the difference between being profitable and going out of business.
When you are in the business of protecting land, this type of person will mean the difference between saving only 100 acres per year and settling for “good enough” vs. saving 4,000 acres per year and breaking your land protection records year after year.
Every minute of every day you must be thinking like a salesperson, and you must train your staff to be competent and confident in delivering amazing customer service and sales. It makes all the difference in the world. And if you are in the business of protecting land, the land, and the wildlife that call it home, deserve nothing less. Once it’s gone, it’s gone.
Protecting land faster can be done. It requires the right type of “make it happen” person with the professional sales skills to get results. View the article here (PDF).
What techniques are you using for protecting land faster?
Kirt Manecke is the author of the award-winning customer service and sales training books Smile: Sell More with Amazing Customer Service and Smile & Succeed for Teens: Must-Know People Skills for Today’s Wired World. He increased membership tenfold and land protection 400% in just three years as executive director of a northern MI nonprofit land trust using many of the methods in his book Smile. Learn more about Kirt at his website.