Apple’s 5 steps of service are explained by Forbes contributor Carmine Gallo in the video below.
Apple’s 5 Steps Of Service
Apple’s 5 steps of service are spelled out in the acronym APPLE:
Of course delivering this type of customer service should just be common sense for any business. It’s not. As customers we should witness this type of service everywhere. But we don’t.
Poor customer service costs U.S. businesses an estimated $83 billion a year. Two in three customers in the last year have walked out of a store because of bad customer service.
The best thing businesses can do for their bottom line is to immediately implement Apple’s 5 steps of service. It’s very easy to implement if you have friendly, customer centric employees.
Tim Cook, the CEO of Apple, said this about how Apple does business, and he calls his employees “all wicked smart”:
“And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change.”
The good news is that you don’t have to be “wicked smart” to implement Apple’s 5 steps of service.
What do you think of Apple’s 5 steps of service?
Kirt Manecke is the author of the award-winning books Smile: Sell More with Amazing Customer Service, and Smile & Succeed for Teens: Must-Know People Skills for Today’s Wired World. Learn how to implement the kind of customer service in Apple’s 5 steps of service in Kirt’s books available on his website.