How to lose a customer: Don’t let this happen in your business

This is a true story about how to lose a customer. I was in a store near me in southeast Michigan recently and will never go back. I was a loyal customer, until they committed these huge customer service no-nos: How to Lose a Customer They did not greet me. The employee never acknowledged the ... Read More

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Sally Hogshead: What businesses can learn from online dating

Sally Hogshead, author of the amazing book Fascinate, teaches you how to fascinate your customers. She teaches you how to get their attention in her terrific video below. Video Link: Sally Hogshead What Your Business Needs to Learn From Online Dating Sally suggests that you fascinate your customers. The results of her marketing ideas speak for ... Read More

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Southwest Airlines customer service rocks: Learn the secret

Southwest Airlines customer service is outstanding. Yours can be outstanding too. Southwest Airlines Customer Service In the video below, Southwest Airlines President Emeritus Colleen Barrett shares ways the company puts its employees first. Southwest Airlines empowers its employees and trusts them to make good decisions. And don’t believe the old adage that the customer is ... Read More

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customer-service-follow-up

How is your customer service follow up? One of my favorite authors and marketers, Seth Godin, has an excellent article, “How’d it work out?” , on his blog. Customer Service Follow Up He states that “Doctors and consultants and builders are often hesitant to ask about how something worked long after the work is done. ... Read More

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Creating customer loyalty and retention: Trader Joe’s

If you are interested in creating customer loyalty and retention, watch this video below created by a customer of Trader Joe’s. Trader Joe’s is one of my favorite places to shop for many of the same reasons. Video Link If I Made a Commercial for Trader Joe’s Creating Customer Loyalty and Retention More than 800,000 ... Read More

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improving-customer-satisfaction

More than half of U.S. consumers ditched one product for the competition last year, according to the article in Advertising Age, “Why Brand Love, Satisfaction Aren’t Keeping Shoppers Faithful“. Improving customer satisfaction is the key to combat this trend. Improving Customer Satisfaction The keys to slowing this trend can be better customer service, such as shorter ... Read More

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Colleen Kilpatrick: Secrets to skyrocket your trade show sales

Discover how to improve your customer service and increase sales at trade shows. Marketing coach and customer retention specialist Colleen Kilpatrick explains how in the short video below (scroll down page) about her workshop. Colleen Kilpatrick: Sure-Fire Tips for Successful Expo Exhibiting Sure-Fire Tips for Successful Expo Exhibiting is a workshop given by Milford resident ... Read More

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Good customer service is good business: American Express

According to the press release by American Express, “Good Service is Good Business“, seven in ten Americans (70%) are willing to spend an average of 13% more with companies they believe provide excellent customer service. 78% of consumers have bailed on a transaction or not made an intended purchase because of a poor service experience. ... Read More

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Tom Peters: EXCELLENCE: It Can Happen Anywhere

Tom Peters, one of my favorite authors (I own most of his books!) and a management guru, talks about customer service and Wegmans grocery stores in the short video below. Video Link EXCELLENCE: It Can Happen Anywhere About Tom Peters From his website: “Fortune magazine called Tom Peters the “Ur-guru” of management (he doesn’t know what ... Read More

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break-the-chain

As 1% of the proceeds from my book sales are donated to animal welfare, I want to let you know about this: Bob Barker, host of the popular TV game show, “The Price is Right”, and CSI star Jorja Fox, testified on Capitol Hill last week to put an end to what can only be ... Read More

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