Taylor Swift “gets” excellent customer service. She hugs her fans, spends an hour with them before her shows, and sits near and plays three songs for people in the back. Who else does this??? Nobody I know.
Taylor Swift appreciates her millions of fans. That’s one huge reason her fans, really her customers, love her. Read this excellent article to learn from Taylor Swift: Taylor Swift: A young singer’s meteoric rise
Let’s dissect the simple steps Taylor Swift takes to deliver excellent customer service to her fans, aka customers.
1. She takes the time to go out of her way and spend time with them. How many times have you been in a business and the staff acts as if you are bothering them?
2. Taylor Swift thinks about the people in the back. What other business thinks about the customers in the back of the line, or who have been waiting for a table forever?
3. She cares. She smiles. There’s an old Chines Proverb: “A man without a smiling face must not open up a shop.”
4. She understands that the little details are the BIG details, a Tom Peters principal. In the article, “5 Things Small Business Owners Can Learn From Taylor Swift“, number 4 is, “Care About The Little Things”. According to the article, “As a small business owner, it’s sometimes good to sweat the small stuff. Between Twitter and Instagram, Taylor has over 45 millions followers, so when she takes the time to share or reply to a fan’s photo or Tweet, it’s a huge deal. She’s renowned for commenting on fans’ Instagram pictures and replying to fan Tweets on a pretty regular basis, but she’s also known for being meticulously involved with every decision.” This is huge!
Here’s one more good article on Taylor Swift: “What Taylor Swift Can Teach You about Customer Service”
Why can’t more businesses deliver excellent customer service Taylor Swift style?
Do you provide the Taylor Swift style of excellent customer service to your customers?
Kirt Manecke is the author of the award-winning books Smile: Sell More with Amazing Customer Service, and Smile & Succeed for Teens: Must-Know People Skills for Today’s Wired World. Learn more on Kirt’s website.